Module 13: Strategic Planning: A Key to a Successful Journal


The rapid development of technology has transformed the environment in which journals operate. Although a journal editor cannot control the future, she or he can influence the journal environment. How? Peter Drucker advises that, “The best way to predict the future is to create it.” So through strategic planning, the journal editor can create an environment that allows him or her to maximize options for influencing the journal environment.

In this module, we will examine how a journal editor, through effective evaluation and strategic planning, can ensure that the journal remains attractive to authors and readers.

Unless otherwise stated, this module is built on INASP training resources made available under the creative commons license.

Learning Objectives

At the end of this learning module, you will:

  • Have a better awareness of what you need to do in order to develop a strategic plan for your journals
  • Be equipped with tools to help you evaluate your journal and develop a plan for improving it
  • Be able to develop a workable plan for your journal


References and Further Reading

There are many books and online resources about strategic management. Sadly there are none that deal with journal-related issues, but the principles within them may be of use when undertaking any such planning. In the text of this module, we referenced three books:

David, Fred R. (1993) Strategic Management, 4th Ed. New York: Macmillan Publishing Company. (Note that this is now in it’s 13th edition, published 2011, and is now published by Pearson.)

Stover, R. M. (2013) Strategy Matters: A Simple 7-Step Process To Go From Struggle To Success. Timer Cover Press.

EMAME (2009) Manual for Editors of Health Science Journals. WHO. Available for download.

One Comment on "Module 13: Strategic Planning: A Key to a Successful Journal"

  1. Profile photo of Khalid BOUTI Khalid BOUTI says:

    Strategic and realistic planning is essential for young and/or one man operation journals.

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