OJS4ED – Module 14 Quiz

Which of the following are given as factors to consider when branding?  Click all answers which are correct.

A brand is a complex idea, consisting not just of the content and form, but also the emotional and associative elements of a solution.

Branding is about effect – it doesn’t matter how ‘real’ the branding is as long as it works to promote your organization.

It is important not to be too specialist but to make sure all your publications appeal to a broad audience.

Which of these are sound principles to bear in mind when writing good copy? Indicate any which are true:

It is important to have a large marketing staff who are specialized and keep their strategies separate from the rest of the staff.

Promotional activities can be costly, and staff time (even for free promotional activities) must be considered.

Publicity is the most expensive part of your marketing budget.

In planning a promotional event which of the following may be useful (mark any which are correct):

In summary, conferences are a lot of work and not worth the effort.