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OJS4ED – Module 14 Quiz

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  1. Question 1 of 10
    1. Question

    Which of the following are given as factors to consider when branding?  Click all answers which are correct.

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  2. Question 2 of 10
    2. Question

    A brand is a complex idea, consisting not just of the content and form, but also the emotional and associative elements of a solution.

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  3. Question 3 of 10
    3. Question

    Branding is about effect – it doesn’t matter how ‘real’ the branding is as long as it works to promote your organization.

     

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  4. Question 4 of 10
    4. Question

    It is important not to be too specialist but to make sure all your publications appeal to a broad audience.

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  5. Question 5 of 10
    5. Question

    Which of these are sound principles to bear in mind when writing good copy? Indicate any which are true:

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  6. Question 6 of 10
    6. Question

    It is important to have a large marketing staff who are specialized and keep their strategies separate from the rest of the staff.

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  7. Question 7 of 10
    7. Question

    Promotional activities can be costly, and staff time (even for free promotional activities) must be considered.

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  8. Question 8 of 10
    8. Question

    Publicity is the most expensive part of your marketing budget.

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  9. Question 9 of 10
    9. Question

    In planning a promotional event which of the following may be useful (mark any which are correct):

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  10. Question 10 of 10
    10. Question

    In summary, conferences are a lot of work and not worth the effort.

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