OJS4ED – Module 14 Quiz

Which of the following are given as factors to consider when branding? Click all answers which are correct.

Your party politics
The political influences that effect your brand (part of the business 'environment')
What makes your business unique
Brands that you liked as a child
Customers who interact in any way with your organization
The nature of your competitors
Ways to look similar to, but better than, your competitors

A brand is a complex idea, consisting not just of the content and form, but also the emotional and associative elements of a solution.

Branding is about effect – it doesn’t matter how ‘real’ the branding is as long as it works to promote your organization.

It is important not to be too specialist but to make sure all your publications appeal to a broad audience.

Which of these are sound principles to bear in mind when writing good copy? Indicate any which are true:

Use subtle complexity, employing as much subject jargon as possible.
Clarity is not important as long as the copy is detailed and accurate.
Use as many adjectives and colourful words as possible to increase the appeal of your writing.
The headline is very important you should spend half your writing time on it.
Be as generalized as you can in order to appeal to every reader.

It is important to have a large marketing staff who are specialized and keep their strategies separate from the rest of the staff.

Promotional activities can be costly, and staff time (even for free promotional activities) must be considered.

Publicity is the most expensive part of your marketing budget.

In planning a promotional event which of the following may be useful (mark any which are correct):

In summary, conferences are a lot of work and not worth the effort.

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